The creative genius behind the Fake brand is Diego Trash, Nikola Alavanja and Josh Flanagan – a trio from vastly different backgrounds, bought together by a love for the music and throwing the biggest parties they can.
Diego, the hard man of the group – started his career in the hospitality industry working in pubs and was made a licensee at a young age. Diego then gained experience as a group marketing manager before he saw the need to fill a hole in the Australian marketplace.
He met Nikola – an old school rave head who is adored by everyone he meets – together they formed Trashbags – a brand which is synonymous with underground electro music world wide. Trashbags has been throwing parties around Australia for nearly 6 years and shows no signs of stopping. Both Diego and Nikola remain active in the Trashbags business as Managing Directors. They also have 2 record labels together – So Solid and Tuff Em Up.
Josh was an aspiring Australian Rules star as a 18 year old, before he was drawn into the lights and sounds of the clubbing industry. He lucked into a role with clubbing maestro One Love – and before long, was the General Manager for One Love Sydney, a role he held for 3 years.
The concept for Fake came about over a casual chat between Dee and Joshy… Where it was suggested that TANK Nightclub was the best club in Australia and it was sitting there doing sweet f%^k all… “We need to take it” – And the rest they say, is history….
Also under the Fake / Trashbags umbrella is the Dead Eye Touring agency. Dead Eye has had previous tours with Gtronic, Cyberpunkers, The Bloody Beetroots, Huoratron, Les Petits Pilous, D.I.M, Shadow Dancer, Strip Steve, Danger, Etnik, F.O.O.L, Haezer, Barretso, Tom Deluxx + more.
FAKECLUB
1a Roslyn Street, Kings Cross
Sydney, Australia
